Data Infrastructure Provider
A managed hosting and data storage provider with serious infrastructure and no outbound motion. They needed pipeline — without hiring a sales team to get it.
Cold email campaigns for a managed hosting and data storage provider — positioning, list building, and personalization that lands with technical buyers.
Cold email system, ICP targeting, deliverability setup
Qualified enterprise conversations sourced without a sales team.
The Challenge
Infrastructure companies sell to skeptical, technical buyers. Generic outreach gets deleted on sight, and the client had no outbound system at all — new business came through referrals and word of mouth, which meant growth was unpredictable. They needed a repeatable way to open conversations with the right companies, and the message had to hold up in front of engineers and IT leaders who can smell marketing fluff a paragraph away.
What We Built
A complete cold email system, built from the ground up: dedicated sending domains warmed and configured for deliverability, a tightly-defined ideal customer profile, and list building that targeted companies with real infrastructure needs rather than spray-and-pray volume. Every email was personalized around the prospect's actual stack and situation — written to read like it came from an engineer who did their homework, because the research pipeline behind it effectively was one.
How It Works
The system researches each target company, drafts personalized outreach grounded in that research, and manages the full send-and-follow-up sequence automatically. Replies land in the founder's inbox with context attached, so every conversation starts warm. Positioning was sharpened along the way: instead of competing on price against commodity hosting, the messaging leads with what technical buyers actually care about — reliability, control, and a team that answers.
The Outcome
Qualified conversations with enterprise prospects, sourced entirely by the system — no SDRs, no sales hires, no cold calling. The founder spends time closing deals instead of hunting for them, and the pipeline no longer depends on referrals showing up.